A Case study

A local used car dealer who recently took over an established, but struggling, store needed a way to increase leads quickly. The sales team at the store had done much of their own marketing via social media, with some success.

NRF Even More Bullish on Surging U.S. Economy

AS ‘NORMAL’ RETURNS, AMERICANS SET TO SPEND The U.S. economy is poised for a big comeback. That’s according to the National Retail Federation’s chief economist, Jack Kleinhenz, who said that with more businesses reopening and bringing employees back to work, the U.S. economy is on firm footing and could see its fastest growth in more than three decades.

COMSCORE: TV Use Didn’t Fall in Pandemic

The pressure continues on Nielsen as data from rival Comscore contradict Nielsen’s metrics showing that TV usage went down during the pandemic, Next TV reports.
Nielsen’s data has been criticized by networks and distributors represented by the VAB. The VAB contends that Nielsen has under-reported TV usage because of faulty reporting from homes in the Nielsen sample that Nielsen was unable to verify because it had to stop doing in-home maintenance while following COVID-19 protocols.

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