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A Case study
NRF Even More Bullish on Surging U.S. Economy
COMSCORE: TV Use Didn’t Fall in Pandemic
The pressure continues on Nielsen as data from rival Comscore
contradict Nielsen’s metrics showing that TV usage went down during the
pandemic, Next TV reports.
Nielsen’s data has been criticized by networks and distributors represented by the VAB. The VAB contends that Nielsen has under-reported TV usage because of faulty reporting from homes in the Nielsen sample that Nielsen was unable to verify because it had to stop doing in-home maintenance while following COVID-19 protocols.
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